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XSI offers affordable extreme sports insurance plan, sports accident insurance, cheap sports insurance, extreme sports insurance, action sports insurance.
Cheap Sports Insurance

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Picture the scene—you’ve just finished a cool new website for a client, and she’s so happy with the results that she wants you to help her with Phase Two of her business plan: email marketing. You just built an entire website—one little HTML email newsletter couldn’t be that hard, right?

Actually, there’s more to it than designing a pretty email (just like there’s more to website development than a cool navigation bar). Think about it—you don’t take on a website project without knowing a… Continue

Please answer this question...



"What is the purpose of advertising?"



Take a few moments to think about it, because the response isn't as obvious as you may realize.



When I asked agents this question, they usually replied, "To get the agency's or the agent's name in front of the prospective customer."



Was this also your answer?



If so, then to a small extent, you're right. But there's more to it than that.



The Purpose Of… Continue

Culture and Process First; Then Technology



Independent insurance agents and brokerages are gaining efficiencies with technology. More efficiencies are on the way as vendors and carriers roll out real-time communications.



But with so many processes now automated and keystrokes eliminated, this is an excellent time to re-address the real inherent value of the independent agent. That value is around sales-unless a sale happens, nothing happens.



Efficiency-while… Continue